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7 STORYTELLING TECHNIQUES EVERY ENTREPRENEUR MUST MASTER

Have you ever wondered why we remember scenes from movies even if we saw them 15 years earlier? Simply put all good movies, like books, are built on great storytelling. In this post, I share eight storytelling techniques that will strengthen your connections with your audience.

HI, I’M DWAYNE

You know, looking back, I’ve done some pretty cool stuff in my life. I have completed projects with HBO, Jordan, the NFL Players Association, Marriott, Universal Music Group, and Cox Media Group. I’ve built a series of successful media businesses and have been featured in local and national media. I used these experiences to deliver keynote addresses to world-class organizations like Duke University, Keller Williams and Marriott, and authored and published international bestselling courses and books on personal branding and entrepreneurship. Huh, not bad for a poor guy from little ole Camden, South Carolina (pop. 6,100).

But, when I’m asked what my favorite project or work was, my answer is clear: it was teaching at the collegiate level. Yup, hands down the best “job” I’ve ever had. Not only did I have big fun, but I also saw incredible transformations. Students who came to me with many doubts left with many options. But, after winning two teaching awards, I knew that I had made an impact on them as they had made on me.

But, I didn’t stop there. I decided to take my knowledge, skills, and experiences to the global stage. I created online courses on personal branding that have impacted people from around the world. In fact, over 68,400 people from 141 countries have paid to learn from me. I’m thankful.

See, nothing, and I mean nothing, brings me more joy than seeing an elementary school teacher I’ve helped create a six-figure blog or guiding a retired professional athlete through the launch of a highly successful podcast. I love seeing a housekeeper use her knowledge to develop and market a seven-figure cleaning product just as much as a physician building a multi-million dollar social media and speaking platform.

The bottom line is, I just love seeing ordinary people achieve extraordinary success. Why not you?

Let’s go!

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