For founders, creators, and innovators.
Learn how to use storytelling and entrepreneurial thinking to achieve uncommon financial success.
your next chapter starts here
EVERYTHING ABOUT YOU TELLS A STORY
And I mean everything.
Your brand colors, your signature, your style of dress, your business location, your logo, your door handles, your theme song, and your presentations all say who you are and who you're not in a matter of moments.
But here’s the thing, though. If your story is different every time a prospective client, patient, or fan comes into contact with you and your work, they'll either ignore you or walk away confused. Both are bad. But confusion creates doubt. Doubt makes people hesitate. And hesitation can cost you some big opportunities.
But the opposite is also true.
When your story is compelling, congruent, and consistent, you win.
You win contracts. You win customers. You win the confidence of investors and the loyalty of fans. You win referrals from people who believe in what you do.
You’re able to command the highest prices, salaries, and fees.
You become a magnet. You start attracting sponsors, lucrative brand deals, and coveted relationships. You’re frequently mentioned in the media and always hit up for a quote or statement.
See, when the story you tell matches the experience people have with you, your brand becomes more believable. Eventually, they trust you because you consistently meet or exceed their expectations. And trust has tremendous economic value.
Cool. Ah, but you have to know how to turn that value into money. And that's where entrepreneurial thinking comes into play.
When you start thinking like an entrepreneur, you start seeing opportunities you couldn’t before. You begin to recognize that your brand is a valuable asset. It's an asset that can be monetized.
You might turn your expertise into a consulting business. You can turn your knowledge and experience into a book, a course, or a paid speaking opportunity.
You could launch a podcast, create a product, build a media company, or build or buy a business.
The bottom line is, your personal brand helps people recognize your value. Your entrepreneurial thinking helps you turn that value into million-dollar opportunities.
And when you bring the two together, something powerful happens. You not only build your brand, you own your future.
BUILD YOUR BRAND. OWN YOUR FUTURE.
real quotes from around the world.
AMAZING! AMAZING! AMAZING! Did I mention AMAZING!!! I LOVED this course so much and will be buying ALL of his courses! This left me on fire to build my brand!!! My mind is racing with ideas, and I am super excited!!! Thank you so much for an awesome course! Jody Paar #blinglife
Mr Sutton provides information in a calm, clear fashion, allowing time for exercises, and not overwhelming us with too much information. Much of what he presents is practical, common-sense steps, put forward in a linear, easy-to-understand manner.
For a course, The Climb packs a wealth of wisdom and insight into branding and positioning.
Now when the issue is discussed — in the press, in boardrooms, in policy meetings — she is the person they call. Her brand gave her cause a face, and her cause gave her brand a purpose that outlasts any single campaign.
Outstanding course, especially for those starting their own businesses and creating their own branding. The entire course was easy to follow and easy to understand, but full of very valuable techniques for making the creation of a personal brand less stressful and more fun. I thoroughly enjoyed the course.
Tony .K Mullins
Tony .K Mullins Photography & Fine Art
Easy to follow ... very insightful ... great content !!
Dwayne really knows what he is talking about and has given me clarity in what I have to do to build my brand.
Thanks Dwayne.
Joe - The Restaurant Guy
This course is one of the best online courses I have taken. Branding concepts are explained so easily with the use of pictures and real samples that I couldn’t stop watching the course. Loved this course; keep up the great work!
Dwayne K. Sutton is super knowledgeable and made me feel like I am wholly capable of building my own brand. He is practical about the expectations he sets out in the beginning of the course and really makes it simple to follow along and pursue positive results. Branding is a little overwhelming to me, but now I have so much confidence to go get what I want. Thank you for the direction, Dwayne!
Awesome! Dwayne is very conscious and reliable; he makes it clear that it’s up to you to build and grow your personal brand. I like that he mentions the benefits of having a personal brand. Because I enjoy the practical approach.
Your story is part of your brand. Not all of it.
Get the free newsletterThe person behind the work.
Founder · host · author
I was 17 when I discovered I had an entrepreneurial eye. Meaning I can easily spot million-dollar opportunities in everyday life.
Granted, back then it was more like thousand-dollar opportunities.
Nevertheless, I quickly realized that I had a problem. A big problem. I didn't have a clue how to bring these ideas to life. Sure, I could see them and dream them. But I didn't know how to build them. I felt stuck.
Then, after watching the credits scroll at the end of a TV program, it occurred to me that even a single television show requires the talents of hundreds of people. So it wasn't a matter of HOW but WHO could help me bring these ideas to life.
That was a game changer. All I needed to do was sell my ideas to the right people, in the right way. The best way to do that was through storytelling.
Less noise. More know-how.
Two places to keep learning: the podcast for short but impactful conversations and the newsletter for the practical playbook you can put to work right now.
Be seen. Be heard. Be felt.
Become the voice of an industry and the face of a cause
Become the goto source for your industry
Attract lucrative brand and sponsorship deals
Command the highest prices, salaries, and fees
Receive referrals at a rate of nine to one
Educational insight, not a promise of earnings. Results depend on the work you put in and the market you serve.