Have you ever wondered why we remember scenes from movies even if we saw them 15 years earlier? Simply put all good movies, like books, are built on great storytelling. See, stories have the power to connect with us on an emotional level. And because they do, they help us remember and connect with important messages.
Okay, cool. But as entrepreneurs, how do we become master storytellers or at least get better at telling a compelling story? Well, start with this post. Take the seven storytelling techniques I’ve listed below and practice, practice, practice. If you do, I promise they will help you become a more engaging storyteller. So, let’s dive in and discover how to tell a story that will inspire others to action.
1. Start with a hook
The hook is the opening line that captures the attention of the audience. Its job is to draw them into the story and make them want to hear more. So a hook could be a surprising fact, an intriguing question, or a shocking statement.
For example, “What if I told you that I once had to make a life-changing decision in just ten seconds?” Or, “I once lost $1 million by pressing the wrong button”.
2. Use vivid imagery
This technique helps the audience to visualize what is happening; to see it. And if they can see it, they may feel more connected to the story.
For example, you can say, “I went to the beach and it was so peaceful.”
Huh, okay. Not much there, is it? Or you could say, “The sun was setting over the ocean with beautiful flashes of yellow and orange bounces off the waves. It was interesting. As the water came ashore and met my feet, I felt a sense of peace and calm I hadn’t in years.”
Feel the difference?
Yeah, paint a picture in your audience’s mind by using language that engages their senses.
3. Keep it simple
Avoid using complex words and phrases that might confuse your audience. Stick to simple language and ideas that are easy to understand. This way, the audience can focus on the message of the story rather than trying to decipher the language.
So, instead of saying, “The concept of socioeconomic mobility through education is contingent upon the quality and accessibility of public schooling,” you can say, “Access to quality education is key to upward mobility.” This simplified statement is easier for the audience to understand and remember. And, folks, it conveys the same message.
4. Make it personal
Here’s the thing. When you share a personal story, you demonstrate vulnerability and authenticity. These two can help you earn the trust and respect of your audience.
For example, “When I was starting out in my career, I made a mistake that cost the company $800,000 and me a promotion. I was lucky I didn’t get fired. That mistake or failure helped me to help others. It made me a better leader. I would not be where I am today without that critcal mistake. I didn’t let it break or make me. You’re going to make mistakes. It’s what you do after that matters the most.”
5. Use humor
Humor is a great way to connect with your audience and make your story more memorable. Just be sure to use it appropriately and avoid offending anyone, which is harder now than ever.
For example, “I once gave a presentation with my fly down. I didn’t realize it until the end, but at least I had everyone’s attention!”
6. Have a clear message
Every good story should have a clear message and a point. This helps to reinforce the purpose of the story and provides a sense of direction for the audience.
For example, “The point is, sometimes the best solutions are the simplest ones.”
7. Use the power of suspense
Building suspense is an effective way to keep your audience engaged. By withholding key information or delaying the resolution of a conflict, you can create tension and excitement. Like with a good movie, doing so keeps the audience on the edge of their seats.
Here’s an example: “I was about to sign the biggest deal of my career when suddenly, the phone rang…”
Practice, practice, practice
Like any skill, storytelling takes practice to master. The more you practice, the more confident and effective you will become. Practice your storytelling skills in front of a mirror, with a friend, or in front of a small group until you feel comfortable. Be open to feedback. Often our perception of ourselves is off.
Now, there will be setbacks. No amount of practice can prepare you for, say, a power outage or a loud outburst. Nevertheless, by practicing, you can deliver your story with confidence and impact.