In a lot of ways, entrepreneurs like Elon Musk and Jeff Bezos have become rock stars. So, is it any wonder that starting and growing a unicorn, a company valued at a billion or more, is the goal of many startups. But, is starting a business the right thing for most people? Ron Frazier says no. Who is Ron Frazier? Well, he is the author of “Buy Then Build: The Entrepreneur’s Guide to Successful Acquisitions.” His expertise in mergers and acquisitions has made him a sought-after consultant and speaker, and his book has become a best-seller in the business world. And he has built quite a brand over the last several years.
Okay, cool. How did he do it? I mean, he’s not the only person to have written a book about acquisitions. Right? Fortunately, we have a pretty good idea of how he did it. Here’s his blueprint:
- Focus on a niche: Ron Fazier has focused his expertise on the niche of mergers and acquisitions, which has allowed him to establish himself as an authority and build a reputation for delivering results. For example, Ron has been able to help businesses achieve significant growth through acquisitions, such as the acquisition of one of his clients by a major Fortune 500 company. By focusing on this niche, Ron has been able to build a highly profitable personal brand and attract high-value clients.
- Build credibility: Ron Fazier has built his credibility by delivering value to his clients and readers. For example, Ron has been featured in major business publications such as Forbes, Inc., and Entrepreneur, which has helped to establish him as a thought leader in his field. He has also been a guest on numerous podcasts and radio shows, where he has shared his insights and expertise with a wider audience. This credibility has helped him attract high-paying clients and speaking engagements.
- Utilize the power of content: Ron Fazier has leveraged the power of content to build his personal brand. His book, “Buy Then Build,” has become a go-to resource for entrepreneurs and business leaders looking to grow their businesses through acquisitions. For example, the book has been recommended by experts such as Verne Harnish, the author of “Scaling Up,” who called it “the definitive guide to acquisitions.” Ron has also published articles and blog posts on his website and social media channels, sharing his insights and expertise with his audience.
- Leverage speaking engagements: Ron Fazier has used speaking engagements to build his personal brand and generate revenue. For example, he has delivered keynote speeches at major business conferences and events, such as the National Association of Certified Valuators and Analysts (NACVA) Annual Conference. He has also been a guest speaker at numerous business associations, such as the Association for Corporate Growth (ACG), where he has shared his insights on mergers and acquisitions with audiences from around the world. These speaking engagements have helped him establish himself as an authority in his field and attract high-value clients.
- Develop a strong network: Finally, Ron Fazier has developed a strong network of contacts in his industry. For example, he is a member of several professional organizations, such as the M&A Source and the Alliance of Merger and Acquisition Advisors (AM&AA), which have helped him connect with other thought leaders and industry experts. He has also collaborated with other experts on projects and initiatives, such as the “M&A Source Deal Summit,” which he co-chaired. This network has helped him attract new business and generate revenue and has also provided him with opportunities to learn from other experts and stay up-to-date on the latest trends and developments in his field.
Ron Fazier has built a highly profitable personal brand by focusing on a niche, building credibility, utilizing the power of content, leveraging speaking engagements, and developing a strong network. His expertise in mergers and acquisitions has made him a sought-after consultant and speaker, and his book has become a best-seller in the business world. By following these strategies, Ron Fazier has established himself as a successful entrepreneur and built a profitable personal brand.